Home » Public Relations Best Practices: Industry Insiders Offer Proven Tips for the Most Effective Communications Strategies by Aspatore Books
Public Relations Best Practices: Industry Insiders Offer Proven Tips for the Most Effective Communications Strategies Aspatore Books

Public Relations Best Practices: Industry Insiders Offer Proven Tips for the Most Effective Communications Strategies

Aspatore Books

Published December 31st 2004
ISBN : 9781596220324
Paperback
182 pages
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 About the Book 

Inside the Minds: Public Relations Best Practices is an authoritative, insiders perspective on the ins and outs of public relations today and the future of the industry on a global scale. Featuring Presidents and CEOs representing some of theMoreInside the Minds: Public Relations Best Practices is an authoritative, insiders perspective on the ins and outs of public relations today and the future of the industry on a global scale. Featuring Presidents and CEOs representing some of the nations leading PR firms, this book provides a broad, yet comprehensive overview of the most significant issues in PR today. Stressing the importance of carefully planned and professionally executed communications strategies, authors articulate the finer points of what can often be a nebulous realm within the business world. From targeted regional campaigns to proven online tactics, from the effects of the regulatory corporate environment to the role of the CEO, each chapter provides specific and relevant information for any organization, whether embarking on a new PR program, managing a crisis, or building a brand.